boatfolk acquires WhyBoats in boatpoint expansion

WhyBoats and Network Yacht Brokers Hamble have been acquired by boatfolk to become a boatpoint brokerage. The new boat sales location, boatpoint Hamble, will take over the existing offices at Deacons Marina, Southampton.

boatfolk says the new office at Deacons is a strategic move to further bolster boatpoint’s expanding boat sales business presence on the South Coast. It will be the seventh boatpoint office in partnership with Network Yacht Brokers, one of the largest groups of independent yacht brokers in the UK and Europe.

Following the acquisition with WhyBoats Deacons, boatpoint will be an exclusive dealer for Elan Yachts in England, Wales and Ireland.

“We know that a brokerage service is something people want at marinas, and the launch of a seventh boatpoint office showcases our ongoing investment in this service and to expanding its geographic coverage,” says Michael Prideaux, managing director at boatfolk.

“I am very excited for the future and the first-class service we can provide to both our local customers and those that are further afield.”

Andrew Hyland will be staying on and heading up the new boatpoint brokerage office in Southampton and will join boatpoint as Group Operations Manager. Having previously worked for Ancasta and Dickies International, Andrew has more than 15 years of experience selling boats.

“I am absolutely thrilled to be joining the boatpoint team at this exciting and pivotal time,” says Hyland. “It’s great to be part of a strong and growing group. Our team of friendly staff are looking forward to being on-hand to answer any questions and help customers buy a boat that suits their needs at a price that offers exceptional value, or to sell their current pride-and-joy.”