Cruisers Yachts partners with O Marine to lead European expansion

US-based boatbuilder Cruisers Yachts has appointed O Marine as its exclusive European distributor.

O Marine will combine dedicated retail representation in key hubs with authorised local dealers across Europe, backed by full retail, sea trial, and aftersales support.

Dan Zenz, vice president of sales for Cruisers Yachts, says: “No product can succeed on quality and innovation alone. It also takes knowledgeable, committed people representing the brand and supporting customers. O Marine brings the retail experience, relationships, and market knowledge we need to build the European network we envision for Cruisers Yachts.”

O Marine’s roots are in marine retail. Its principals bring extensive industry relationships and a deep understanding of European boaters and the region’s interconnected markets, where owners routinely buy, cruise, service, and relocate yachts across national borders. The company will serve European customers looking to purchase new Cruisers Yachts, arrange sea trials, and access service and parts support. 

“Cruisers Yachts brings more than seven decades of American yacht building heritage; O Marine’s principals bring similar years of combined European market experience and relationships,” says Carlo Orione, principal, O Marine. “Our role is to be the strategic bridge between the shipyard and Europe – putting partnership, local knowledge and shared market development at the heart of distribution. Together, we are building lasting market relevance and carrying the Cruisers Yachts heritage forward to the next generation of European boaters.”

New 38 VTR

The deal follows Cruisers Yachts’ debut at the Cannes Yachting Festival, where it showcased the new 38 VTR, held sea trials and met with over 22 prospective dealer principals.

“Many of the dealers we met in Cannes were experiencing our boats for the first time, and the enthusiasm was exceptional,” adds Dave Bigge, vice president of global sales development. “With O Marine leading our European network, we have the right partner to turn that interest into lasting dealer and customer relationships.”

The expansion is backed by an aggressive product development schedule. Cruisers Yachts plans to introduce at least two new models a year over the next several years, with increasing emphasis on features and design elements that appeal to global markets.

In 2024, Cruiser Yachts partnered with MarineMax to drive growth in its home market.

The company will also exhibit at upcoming boat shows in Barcelona, Greece, and Cyprus, giving prospective dealers and customers more opportunities to experience the brand.

Cruisers Yachts and O Marine are welcoming inquiries from established marine dealers interested in representing the brand in available European and international markets. For more details, contact Dave Biggie at dave.bigge@marinemax.com.

Founded in 1953, Cruisers Yachts is headquartered in Oconto, WI.