Rightboat appoints Evan Davis as account director for North America
Evan Davis, Rightboat Rightboat has appointed Evan Davis as key account director for North America to strengthen senior commercial leadership for large dealer groups, key accounts and enterprise growth opportunities across the North American marine market.
Davis will manage key accounts, drive new business, and help multi-location dealer networks deploy Rightboat’s expanding suite of marketplace and marketing tools.
The appointment follows earlier expansion to the North American Rightboat commercial team, with Jami Bucklen joining as regional sales manager for North America and LaTasha Williams joining as customer success and marketplace operations coordinator in September 2026. The company made several other appointments in 2025 as well.
Davis brings senior experience in marine retail and software implementation, giving him a practical understanding of the operational and technology priorities facing large, multi-location dealer organisations.
Charlie Jefferson, vice president of sales, Americas at Rightboat, says: “Strategic dealer groups are managing larger portfolios, more locations and increasingly complex marketing operations. Evan gives these customers a senior point of contact who can align Rightboat’s marketplace and marketing tools with their growth plans. That means clearer account strategy, better coordination across locations and more consistent execution – ultimately helping customers improve visibility, lead performance and return on their marketing investment.”
Rightboat has expanded its commercial offering over the past year with products including Propel, SmartReach, LeadRelay, Rightboat Beacon, AnchorPoint and Ignite, with Rightboat Current scheduled to follow. Davis will work with key accounts to identify the right mix of marketplace, lead and campaign tools for their needs and help expand adoption across dealer organisations.
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