Fairline to deliver 60% more boats in 2022
British luxury motor yacht manufacturer Fairline says the company is on schedule to deliver 60 per cent more boats in 2022 than last year.
Speaking at the Southampton International Boat Show (SIBS), CEO of Fairline Yachts Paul Grys unveiled two show debuts as part of an initial transformational product development plan which takes the company to 2028.
Grys showcased the flagship Squadron 68 and F-Line 33 Outboard at the show’s launch day on Friday (16 September). He also shared insight into the brand’s impressive performance over the past 12 months.
According to Fairline, the new contemporary interior styling and finishes seen on the Squadron 68 will “trickle down throughout the range” over the coming years. It’s said the brand’s classic handcrafted woodwork will be complemented by a focus on more premium fabrics, leathers and lighting.
Since its acquisition by new owners Hanover, Fairline has received investments of over £6 million through 2022, which allowed for the completion of the first stage of its transformational product development plan.
“Since my appointment, I have focused on driving better efficiencies throughout the business to streamline production,” says Grys. “At Fairline, we recognise that new products are the lifeblood of our company. We are confident in achieving long-term and profitable growth underpinned by a strong forward order book. The investments made in new products underpins our future growth and we’ve got an exciting period ahead of us.”
Fairline’s in-house design team is finalising details of the next phase of the product plan. Brand new products launching in 2023 include the all-new Targa 40 and Squadron 58. The year ahead is said to be buoyed by a strong forward order book with orders valued at £125 million.
Supporting its plans to increase production capacity, Fairline has invested in expanding its manufacturing footprint in key facilities. In the last 12 months there have been some significant new dealership appointments, including Florida, New York, Quebec, Queensland, Mallorca and Denmark.
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