Mustang Survival expands in Europe
Jan Gerlach, managing director of Schäffeler Wassersport.
Mustang Survival, a Canadian marine safety equipment brand, is expanding its distribution in Europe with new partnerships in Germany and Switzerland.
Broxe GmbH & Co. KG is now the exclusive importer of Mustang Survival products in Germany. Distribution will be carried out in cooperation with sales and marketing partner Brockhausen Marinevertrieb.
Broxe says it plans to introduce Mustang Survival’s full product portfolio in Germany. This includes technical apparel for coastal and offshore sailing, automatic and manual life jackets — one of which earned a spot in Time magazine’s Best Inventions of 2024 — for both recreational and commercial use, and outerwear intended for water sports users.
“These products are a perfect addition to our range and offer German customers access to a brand that stands for trust on the water worldwide,” says Lorenz Pinck, COO of Broxe (pictured left).
Mustang Survival appoints Switzerland distributor
In Switzerland, Schäffeler Wassersport now represents Mustang Survival after its appointment in April 2025. Products are available to consumers through its website, and marine dealers and specialist retailers. The company also carries out periodic inspection and maintenance of Mustang Survival inflatable life jackets.
“For nearly six decades, Mustang Survival has been dedicated to protecting those who live, work, and play on the water — and we see that same commitment in Broxe and Schäffeler,” says Kenny Ballard, president of Mustang Survival.
“Both Germany and Switzerland have rich maritime traditions and incredibly diverse water sports communities — from paddlers and anglers to sailors and professionals. These partnerships allow us to bring our shared passion for safety and innovation to new waters, backed by strong local sales and service teams who understand the needs of our end users.”
Jan Gerlach, managing director of Schäffeler Wassersport, adds: “Schäffeler Wassersport has long been a household name among sailors and boaters on Lake Constance and across Switzerland for our expertise with life jackets, foul weather apparel, gear and fashion for sailing, boating, and work on the water.
“We are very pleased that we’ve found a partner in Mustang Survival that shares our values and commitment to excellence. We’re proud to represent the seahorse logo in Switzerland and to offer our customers innovative and trusted safety and performance solutions for both work and leisure on the water.”
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