Shakespeare Marine launches Shanghai distribution hub

Shakespeare Marine's New Warehouse

Marine antenna design specialist Shakespeare Marine is launching a new distribution hub in Shanghai, China, to support sales in its Asia and Australasia markets.

The Chinese distribution centre will be in operation from 1 January 2024. It will initially stock an inventory of Shakespeare’s best-selling product lines, from VHF, AIS, HDTV marine antennas and the brand’s QuickConnect range, to heavy-duty stainless-steel mounts, including Shakespeare’s 5912-Dorsal VHF antenna.

The company says the Chinese distribution centre will provide significant cost savings, with reduced transportation and delivery times for customers in Asia and Australasia. Orders from the new warehouse are estimated to have a transit time of two to three weeks, compared to the usual eight-to-ten-week turnaround when ordering from Europe or the US.

“The launch of our new Chinese distribution hub marks a pivotal point of growth for the brand,” says Dave Manasseh, European sales manager for Shakespeare Marine.

“We are confident this new milestone will provide improved logistics, faster delivery times and cost-savings for the region in response to the success we’ve seen across the Asia and Australasian markets. This expansion also offers exciting prospects for Shakespeare Marine, our distributor partners and customers, and is another positive step to improve our carbon footprint.”

Mark Ye, managing director for Shanghai Sathon International Enterprise Limited and manager of the new Shakespeare Marine warehouse, adds: “We are delighted to provide warehouse facilities and services in Shanghai for Shakespeare Marine’s leading antennas.

“This will hugely benefit customers to ensure the Asia and Australasian markets receive products more quickly, efficiently and sustainably. We have been working with Shakespeare Marine for over 20 years and look forward to our new chapter, strengthening our cooperation and broadening our business scope.”

This year Shakespeare Marine has seen significant growth and has increased its presence globally, appointing distributors in Italy in January, China in April, France in June, and most recently in India.

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