Next Yacht Group expands Adriatic sales network

Next Yacht Group, the Viareggio-based shipyard that produces superyachts under the AB Yachts and Maiora brands, has launched Next Yacht Adriatic and Next Yacht Germany through a partnership with Splendid Yachting, extending its presence across the Adriatic and Central European yacht markets.

The agreement covers Croatia, Slovenia, Germany, Austria and Switzerland, where Splendid Yachting is active in yacht sales, charter and brokerage.

The move follows the recent launch of Next Yacht Spain and further broadens the group’s international sales network.

Giorgio Mattei, deputy chairman of Next Yacht Group, says: “The Adriatic and Central European markets are strategically important for our future growth. Splendid Yachting offers the expertise, reputation and regional presence required to represent our brands at the highest level. This partnership strengthens our international network and brings us even closer to owners and prospective clients.”

Stefan Breck, CEO of Splendid Yachting, adds: “We are proud to represent Maiora and AB Yachts in our region. Their commitment to innovation, craftsmanship and performance perfectly aligns with our vision of delivering exceptional yachting experiences. Together, we aim to further strengthen the visibility of both brands throughout the Adriatic and Central European markets.”

Understanding Next Yacht Group

Founded in 2021, Next Yacht Group operates as part of GB Invest Holding AG.

The group’s production facilities are located in Massa and Viareggio and cover more than 67,000 square metres.

According to the company, more than 380 yachts have been delivered to date and 21 are currently under construction. The workforce exceeds 130 employees and has grown by more than 140 per cent during the past four years.

AB Yachts focuses on high-performance luxury yachts, while Maiora’s range is characterised by larger onboard living areas and flexible layouts.

Splendid Yachting is headquartered in Zürich, Switzerland, and operates a central sales and service base at D-Marin Marina Mandalina in Šibenik, Croatia. The company provides yacht sales, charter management and brokerage services throughout the Adriatic region.